We all know at least person who is constantly posting to Facebook, Twitter, Instagram, and now LinkedIn. Hoping that by pushing that publish button over and over without thinking of how they can add value or share valuable content, they will just gain more followers. In the early days of Facebook we saw people telling us they were getting ready to jump in the shower and then follow-up with, “I am out of the shower and the hot water ran out on me!” I actually muted a friend for doing this everyday about their showers and what they were making at that moment (pre-Instagram days). Obviously if we are working on building a personal brand or maybe even a business brand, we all want to have a large audience to talk to and engage with. This is why it is imperative that we understand the difference between quality and quantity.
Let’s think of this in terms of your followers: If you use Twitter and I hope you do, you ever receive a follower and their bio reads something about for $5 they will add 5,000 legitimate followers? Having 50,000 fake Twitter followers is not going to prove to your target customer that you know what you’re doing. Now, let’s look at from the other side of the coin. So you have been on Twitter for a while and you are following the influential people in your industry or niche market and retweeting their content while adding a bit of your own thoughts (think 80/20 rule). This will start to gain you some quality followers that like what you are dishing out, even when it isn’t your material. To gain results on your social media accounts whether it is followers or “quality” of posts, it is important to focus on your audience while adding a bit of your personality to the mix.
Looking at the engagement side of quality and quantity is another topic that can be highly debated by some. However, to be successful and have a rich social media engagement you must focus on quality first. While followers do matter, it is more important to have those highly engaged followers that are motivated to re-tweet your content.
To keep quality over quantity at the forefront it is important to remember that:
- Delivering quality content will help spread your content, if it is found worthy by your network as they spread your message to THEIR network.
- Don’t spread yourself thin. Don’t try to be everything to everyone, just focus on a core group of influential followers who can help get your content further.
So what is your definition of quality and quantity with respect to social media? Check out the video from Pam Moore below and leave me a comment and let’s continue the discussion.