Three Ways Brands Could Use Apple’s Unreleased iWatch



Image Rending by Todd Hamilton

As someone who loves the idea of wearable tech and uses a Nike Fuelband, the idea of an Apple iWatch has me more than intrigued! If you haven’t seen the video rendering by Todd Hamilton, then take a moment to watch this video:


Then came the exclusive by CNET on April 18th, Nike had fired a majority of their Fuelband team.   According to the CNET, Nike would be dumping their wearable hardware-efforts and focus on software only.  Originally the third version of the Fuelband was to be released as early as this Fall, but since the recent news, this has been nixed completely.

Now as you may or may not know, Apple is said to “possibly” release information about their newest app called, Healthbook.  However, this sort of app and what Apple is wanting to do with it would mean some sort of wearable tracking device.  We already know that Apple and Nike are tech buddies and on April 10th, Nike announced their Nike+ Fuel Lab.

So now that I have the stage set for what “should” be announced later this Fall, let’s talk social and emerging media integration.  We have already dumped pagers, bag phones, and in some cases our laptops.  While the rumored iWatch would have iPhone integration, it would allow you to get alerts on your wrist and leave your phone in your pocket.

  1. A vibration alert for stores I have liked that uses deeper iBeacon integration – If I am close by to a Starbucks and the store could push a deal alert that would notify my iWatch.  The alert would ask for my approval and send a coupon to my iPhone to use at that particular location.  As the usage of iBeacon grows, this only makes sense with an iWatch-like-device and something I can see brands leveraging very heavily for brick-and-mortar stores.
  2. App-integration – Thinking of apps like MLB, who allow you to store your purchased tickets in the Passbook app already.  What if you could pull up passbook on your iWatch and it produced a bar code that the ticket taker could scan on your watch and let you into the ball park.
  3. iTunes and purchases – this is another possibility down the road and yes I am looking deep into the crystall ball on this one.  The largest bank in the world is Apple’s iTunes store, with largest amount of bank information stored.  Could Apple ever install NFC into the iWatch allow you to make purchases with your bank information that is stored in iTunes? I think it could be a big possibility.

So I have thrown together my top three ways I would love to see iWatch used.  What else or how else could brands utilize this un-released device to better grow their brand?  Do you see any possible uses with Instagram, Vine, Facebook, Twitter, or Google+?


2 thoughts on “Three Ways Brands Could Use Apple’s Unreleased iWatch

  1. Isn’t technology so AMAZING! Who would have ever thought 10 years ago, that there would be an iPhone, let alone an iWatch. This new piece of technology is very intriguing and I am very interested in seeing how Marketing will be affected after its release. Since it is indeed another digital device with similar features as an iPhone, I really do not see many new developments as far as new ways to reach consumers, however I do see this device having all of the capabilities that has made mobile a marketing phenomenon. I see marketers using SMS and MMS text messaging, location-based ads and texts, and social media to reach consumers. However I am concerned about how the general public will take something like this. People seem to be very committed to their smartphones, that they may be reluctant to try something different just yet…but, I could be wrong.

  2. abelvalencia says:

    When I see stories about this type of technology, including Android-based wearable technology, I can’t help but think of the Power Rangers TV show I watched back in the 90s. Just seeing what Google has introduced with Google Glass is amazing. Technology is advancing in miraculous ways. This leads to the question of how marketers can capitalize on these new platforms to reach audiences. I’m curious as to how brands like Coca-Cola or Starbucks use this type of technology to their advantage.

So what do you think?

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