2014 has seen lots of predictions and lots of rumors for the IMC practitioners as a whole. 2012 saw the words ninja and guru thrown around, and 2013/2014 has been content marketing and storytelling. Brands as a whole realize mobile marketing needs to be a big focus for reaching customers, ranging from mobile optimized website to location-based advertising.
2014 has also brought other rumors and one that had me dusting off one of my unused apps, Google+. Google changed the algorithm and Google+ post were ranking high in Google search, only makes sense to leverage one of your services to promote the other. Some believe that a link in a Google+ share isn’t treated like a regular web link. While Google+ may not be the savior of SEO, it was being leveraged to help with those rankings. Also many make fun the social network for being empty, but you will find niche groups on there and an excellent way to connect. For example, I am on there with the HootSuite North American Ambassadors and love seeing posts daily from those in the group and the weekly reminders of #HSUChat on Twitter.