Building a Personal Brand Through Emerging Media

Emerging media and other socially-connected tools is allowing for the everyday person to build their own platform or brand.  No longer do you need to be a celebrity to gain a following, just a niche area that you are passionate about and get started.  The question is, where do you start? First you need a home-base, also known as your blog.  My goal this year is to make the jump to self-hosted and utilize many of the key plug-ins that can help me really mold my blog and optimize it how I feel best.  


One of the fastest and best ways to grow your reach for your blog is through sharing.  Be sure to include network sharing for LinkedIn, Facebook, Twitter, Digg, Reddit, and other network that can help you grow.  Pinterest is definitely great option as long as you have included an image in the blog that will also draw engagement on Pinterest.  


Now that we have addressed blogging, lets look at Twitter.  Creating a Twitter account is the first step and being sure to choose a name that will reflect well of your brand.  This could be using your name and middle initial if that is taken or going with something around the topic you love.


Once you have the account setup, I would recommend downloading HootSuite onto your computer and then the app on your smartphone.  If you aren’t familiar with HootSuite, it is a social media dashboard that allows you to check Facebook, Twitter, LinkedIn, Instagram, WordPress, and soon Google+.  Create a few tabs starting with your Twitter stream, your tweets retweeted, interactions, and scheduled tweets.  If you start feeling comfortable in the dashboard, you can also create streams for specific hashtags or keywords you want to follow and track.  This works really well around conferences who use a hashtag for corresponding tweets around the conference.  


If you have downloaded HootSuite or any other Twitter client to your smartphone, I would then recommend adding a read it later function to your Twitter account.  My favorite is Pocket App, which allows me to click and hold on a tweet and pocket the tweet with the link for reading later.  I pocket around 30 tweets a day and “try” to come back to these later through the Pocket app on my iPad, iPhone or my Macbook Pro (all free).


<p><a href=”″>Introducing Pocket</a> from <a href=””>Pocket</a&gt; on <a href=””>Vimeo</a&gt;.</p>


After all the tools are in place, next is following key people on Twitter.  If you follow one person you find who inspires you, then look at who they follow.  Read their tweets and see who they follow too, this can take you down a rabbit hole, but is worth it! 


Next be sure to retweet others and comment, sharing is caring on Twitter and can really help you grow your followers and in the end make some offline connections down the road.  Extend that over to other platforms like Instagram too! 


What other tools or tactics help you grow your personal brand? Leave me a comment below and let’s share!